Bosch Power Tools exhibit at the World of Concrete show needs to command a bold presence amid a large number of exhibitors in an exterior environment. The booth structural design consists of large 10 x 40 foot shipping containers in an elevated arrangement. The design project goal was to apply messaging that reflects the scale of the booth and epic job sites and targeted messages to concrete manufacturing end-user at event. The containers were painted with brand color with brand logo decals. Other containers feature large format fabric banners that drape surface with large scope job site visuals featuring inspirational compositions work day morning or evening times. Interior containers are staggered to create depth and a center demonstration stage. Banners on this 3 container sequence hold a continuous jobsite image. Interior of booth features hands-on tool demonstrations highlighting Bosch range of professional construction power tools.