B the B Brand Identity | 2022

Designer: Alex Kim, Dohyung Kim, Hongeun Park, Gukil An, Sunhyun Nam, CDR associates, Seoul, Republic of Korea
Manufacturer: Seoul Business Agency(SBA), Seoul, Republic of Korea

‘B the B’ is a complex cultural space where you can experience Seoul’s sensual and trendy culture of beauty.

‘B the B’ was developed with the concept of ‘Beyond the Beauty’ and is a space where you can meet beauty styles from various perspectives rather than standardized styles.

Instead, the design shows a simple image with minimal visuals to accommodate multiple perspectives.

The symmetrical structure of the letters ‘B the B’ was expressed as a repeated image of two ‘B’ letters, and the two B letters on the left and right were configured to move up and down to give the design a sense of rhythm.