M.Y.B.MYB Corporate Identity | 2022-2023

Designer: Sharon Tam Jia Qi, Shawn Goh Design Lab. Team, Shawn Goh Design Lab. Sdn Bhd., Muar, Johor, Malaysia
Manufacturer: MYB Confinement Retreat Sdn. Bhd., Seremban, Malaysia

Located in Malaysia, MYB is a brand that provides services aimed at helping postpartum mothers regulate their bodies. It also offers an educational platform that guides mothers on topics related to breast milk, baby care, and health.

MYB's logo features three bears that symbolize a family unit consisting of a father, mother, and child. The brand's mission is to bring warmth to families and educate novice parents on how to care for their babies. The bears on the logo are depicted in different postures across various packaging and medicine packs, giving the brand a friendly and approachable look. Moreover, the three different colors of the bears represent the brand's corporate identity and the various job positions within the company.

MYB has been established for 8 years. During these 8 years, the major challenge in the market has been the difficulties faced by postpartum mothers. Hence, MYB has been in existence for eight years, and during this time, the major challenge in the market has been the difficulties faced by postpartum mothers. As a result, MYB places significant emphasis on promoting the appropriate techniques and practices of Asian postpartum confinement to ensure the future safety and health of mothers.

In regards to brand design, a market analysis has been conducted, revealing that most logos for baby care products are quite similar, featuring a generic image of a mother and her child. As a result, the aim is to create a unique and unforgettable logo design for MYB, with alternative design elements to differentiate itself from the competition.

The proposal recommends featuring the image of a "bear" as the primary design element for the brand. "Bear" is typically associated with the bond between children and mothers, evoking a sense of purity, joy, adorableness, cheerfulness, and liveliness. These qualities align well with the innocent and charming nature of babies.

MYB's organizational structure is reflected in its logo illustration of bears across three departments: the father bear is depicted as a doctor, while the mother and baby bears are responsible for caring for mothers and babies. To maintain consistency with the corporate identity, the logo appears on all medicine bags, shopping bags, and gift boxes. This approach aims to create a lasting impression on future expectant mothers. They are likely to associate any bear-related items with MYB, given the repeated exposure to the company's branding.

Since its launch, MYB has received positive feedback, with many consumers praising its distinct image and exceptional user experience.