Project Echo | 2022-2023

Designer: Lisa Winstanley, Qistina Ifah, Lisa Peh, Lisa Winstanley Design, Singapore
Manufacturer: Project Echo, Singapore

Project Echo emerges as a groundbreaking modular educational toolkit tailored for art and design educators, strategically addressing the prevalent issue of visual plagiarism. The project is a timely response to the challenges presented by the digital age, where students easily access vast visual content, necessitating guidance on the moral and ethical dimensions of copying others' work. Project Echo provides a comprehensive toolkit, comprising bite-sized lesson booklets and accompanying activity booklets, fostering creative integrity and instilling a culture of originality and respect for intellectual property.

The initiative distinguishes itself through its innovative and comprehensive approach, making it adaptable to various educators and appealing to a youthful and creative audience, positioning it as a noteworthy candidate for recognition in design awards.

Idea:

Project Echo stands out as a relevant and timely initiative, tackling a critical issue in art and design education – visual plagiarism. The toolkit assists educators in introducing creative integrity, fostering originality, and instilling respect for intellectual property among students.

Form:

The modular format of the toolkit, featuring bite-sized topics and corresponding activity booklets, is intuitively designed for easy integration into curricula. The visually striking branding, characterized by concentric circles and a custom circular icon, reflects the repetition and reverberation of creative ideas central to Project Echo. The monochromatic color palette provides a bold backdrop for the rainbow gradient, creating a visually engaging aesthetic appealing to a youthful and creative audience.

Function:

Project Echo's primary function is to support art and design educators in addressing visual plagiarism in the classroom. By breaking down complex moral and ethical issues into manageable topics, it equips educators with the tools needed to guide students in understanding and avoiding visual plagiarism. The lesson and activity booklets engage students in critical thinking, discussion, and creative practice, promoting a culture of originality and respect for intellectual property.

Differentiation:

Project Echo distinguishes itself through its innovative approach to teaching ethical and responsible creative practices. The modular design and user-friendly format offer a fresh perspective, making it stand out from traditional educational resources. The friendly and approachable design effectively communicates its message to a youthful and creative audience, setting it apart in the educational landscape.

Impact:

Project Echo leaves a significant impact on society by instilling ethical and responsible creative practices in art and design education. By empowering students with these skills, it not only benefits the creative industry but also contributes to building a fair and just society founded on ethical practices. The initiative promotes a culture of originality and respect for intellectual property, ensuring sustainability through its flexible design, durable materials, and the enduring knowledge and skills imparted to students.