Reimagining workplaces with Canvas | 2021-2022

Designer: Vincenzo Perri, Alicia Chiu, Michelle Kwan, YK Lam, Myung Jin Lee, Jessica Ho, Kim Lai, Lippincott, Hong Kong, China
Manufacturer: SK D&D, Santa Clara, California, United States of America

Lippincott helped develop the new brand for Canvas, a co-working space created by SK D&D. From naming, brand platform, logo identity and visual system, the designers established a new brand standard for Canvas that creates work environments to inspire productivity and joy.

The design team stretched its imagination during the creative journey and explored a range of solutions inspired by the brand platform.

The overarching concept was originated from the idea of “connecting the dots”, symbolizing relationships between people and people, and people and space.

Designed to be dynamic, all the brand elements can be flexed across different types of application. From the logo to the typography to the colors, they created the elements of a distinct visual identity.

Canvas launched in 2022, establishing a new standard for the brand that creates work environments to inspire productivity and joy.