Danaher: Turning Brand Into A Powerful Business Asset For A Global Leader | 2023

Designer: Michael Guerin, Kevin Grady, Lauren Infante, Rui Maekawa, Labelle Chang, Blake Kilker, Victor Rijo, Chet Purtilar, Sarah Sivjee, Emiko Osaka, Mark Pernice, Lippincott, New York, New York, USA
Manufacturer: Danaher Corporation, Washington, D.C., USA

Despite comprising of more than 15 companies, Danaher remained relatively unknown. Lippincott partnered with Danaher to reposition the company as a powerful science and technology leader.

First, we developed a new brand strategy around the idea: “Innovation at the speed of life,” positioning Danaher as accelerating the power of science and technology to improve human health.
   
From there, the identity was built around the notion of an “acceleration curve” with every component, from the logo and voice to illustration and motion, conveying dynamism and forward momentum. An essential component of the system was using the brand as a trustmark alongside operating company brands, connecting the dots and capturing the shared aspiration of Danaher’s diverse portfolio.

To ensure the brand’s ethos was felt across the experience, we developed a library of guidelines and assets spanning video, social, events, and tradeshows. The centerpiece was a new Danaher.com, now serving as a hub for telling the brand story.

Lippincott supported the brand launch externally and internally to signal a bold new future for Danaher that will continue positively impacting billions of lives globally.