Saeco Semi Automatica Deluxe | 2022

Designer: Philips Domestic Appliances, Amsterdam, The Netherlands
Manufacturer: Philips Domestic Appliances, Amsterdam, The Netherlands

Saeco goes back to its origins. After several years out of the category, Saeco decides to brush up on one of the products that made it famous in the past. With Semi Automatica, Saeco tries to bring a product into the homes of its consumers that transforms them into baristas.

The machine has a dual function of grinding fresh beans and brewing coffee, just like in your favorite bar. The product recalls the archetype of the professional coffee machine, trying to enclose all the necessary functions to make consumers feel in complete control and guided to get their favorite coffee out of it.