Vorwerk Online Annual Report | 2022-2023

Designer: Rohwa Jung, 3st kommunikation GmbH, Mainz, Germany
Manufacturer: Vorwerk SE & Co. KG, Wuppertal, Germany

Freedom - everyone wants it and everyone needs it, whether privately or professionally. Numerous protagonists report on how immensely important it is for the success of the Vorwerk Group in the new Digital Report of the long-established family-owned company.

This central term, which is made up of "freedom" and "space", takes us into the third dimension of storytelling. Indeed, the website's special feature lies in its interactive 3D space. Each of the six elements represents a 3D teaser that leads to stories exclusively available online. Users can scroll through these changing experience spaces and learn about the company's strategy, its values, its products and processes, and, of course, its many employees.

We tell individual stories with a wink of the eye and encourage users to join in. One of the hallmarks of the report, which features not only high-quality journalistic texts but also videos, audio, photography, illustrations, and numerous animated graphics, is that it is interactive and playful. For example, interested parties can click through a digital "record collection" and listen to the various sounds of the Kobold vacuum cleaner models, or learn a lot about the culinary preferences of the international Thermomix community in an entertaining recipe quiz.