GoTyme Bank App | 2023

Designer: Silvano D’Orazio, Product Design Team, GoTyme, Ho Chi Minh City, Vietnam
Manufacturer: GoTyme, Ho Chi Minh City, Vietnam

The GoTyme Bank app is a mobile application that aims to make banking simple, accessible, and rewarding for all Filipinos, from the financially literate to the unbanked. Users can open a bank account, get their daily transactions done, and ask for assistance with just a few taps. Integrated with one of the country's biggest retail networks and loyalty rewards programs, the app also lets users earn rewards for every transaction, further empowering them to achieve their financial goals.

The app’s user interface consists of fully customized design components and content that comply with global accessibility standards. Components were created using a token-based design system, ensuring consistency in meeting all relevant World Wide Web Consortium (W3C) guidelines.

Motion was treated as a tool to make every interaction more meaningful, not just as an accessory, from showing real-time transaction progress to highlighting financial milestones. Vector pictograms were animated in Lottie, elevating customer experience without compromising the app’s size and performance. Along with haptics, animation was also used to make feedback more easily perceptible, bringing more clarity to the way we communicate the outcome of every money decision users make on the app.

In mapping out and designing each user journey, the team leveraged design trends (both in the global and local markets), usability heuristics, and user research. The team started by adopting design patterns that had been proven effective and eventually improved promising ones through heuristic evaluation. The app’s information architecture was determined and is constantly being refined, through card-sorting exercises. User interviews and moderated usability testing are conducted before the rollout of new products and features, further grounding GoTyme Bank’s UI flows on the mental models and behaviors of its target users.

The result is an overall banking experience that is perfectly in sync with people’s needs and expectations: discoverable functionalities, messages delivered using our customers’ language, processes broken down to their simplest forms, guidance and support right when they’re needed the most.

The GoTyme Bank app is available on both iOS and Android.