Agusha Healthy Snacks | 2021

Designers: PepsiCo Design & Innovation, PepsiCo, Inc., New York, New York, USA
Manufacturer: PepsiCo, Inc., New York, New York, USA

Toddlers can be picky about snacks. They need to be tasty, but they also need to be nutritious. Agusha Snacks is a new subline of products, available for purchase in Russia, that focuses on snacks for babies and toddlers 12 months old and above. Now, Agusha Snacks provides a smart snacking solution for parents of tiny ones, whether they are on the go or satiating kiddo cravings between meal times.

The Design Team needed to create packaging for Agusha Snacks that reflected the nutritious ideals of the brand and was also playful and pleasingly eye-catching to both mindful parents and their kids. It was important that the design visually communicated fruity and sweet, but also indicated that this product includes no added sugar.

To create intergenerational appeal, the Design Team embraced the idea of a fruit universe, complete with adorable hand-drawn cartoon-like fruit characters to playfully interact with the product. On pack, the personified berry characters can be seen having fun and engaging in all kinds of fun, such as gliding down a slide or going for a hot air balloon ride made of Agusha Snacks. Each flavor variant is highlighted by the fruit character pictured. Elegantly styled claims at the bottom third of the pack add visual cues of expertise and trust in the product, bringing attention to its natural components without the use of added sugars.