Generation Razor | 2022-2023

Designer: PDR, Cardiff, United Kingdom
Manufacturer: Bolin Webb Ltd., Uppingham, United Kingdom

The Bolin Webb Generation Razor is a contemporary shaving razor. With simplicity at its core and distractions minimized. The focus is placed on the weight, balance and the experience of shaving whilst using easily available shaving heads.

Using high quality materials, the simple extruded and machined metal form belies a carefully weighted, exquisitely crafted, and balanced design that limits embellishment to a small and functional knurled area to support handling. Made from high quality materials, the Generation Razor is designed to provide many years of use, and to age and grow in individual characteristics alongside its user.

While disposable razor blades are a feature of modern life the handles often engender little connection to the user and are typically used for little longer than the interchangeable blades they house. The Generation Razor brings quality, longevity, and connection to the disposable razor blade market with a high quality, carefully designed and weighted handle designed to last a lifetime.

Its weighted and balanced knurled aluminum handle is thoroughly tested, robust in use and optimized to be fit for purpose. Designed to avoid distraction and clutter the Generation Razor focusses above all on the experience and feel of shaving. It’s simple, timeless form, precisely weighted and balanced with a carefully knurled grip section and simple razor housing is deliberately designed to be no more than necessary and no more than needed. This simplicity married to long-lasting, high-quality materials aims to connect to users for long term, daily use without decreasing in functionality or appeal. Extruded, machined and pressure die cast metal components allow for simple, reliable, and low-cost production with robust long-term reliability.

The simplicity of the Generation Razor disguises its focus on functionality. The ergonomics and handling of shaving lie at the heart of the design philosophy alongside the more subjective and emotional ambitions of long-term ownership value, and companionship. The handle diameter, knurled area, length, and balance are carefully designed for use across the range of orientations and grips performed.

Effective, simplistic functionality of this most fundamental tool in male grooming is designed to not diminish in functionality or appeal. It is a companion within a daily shaving ritual for life. The current market is filled with handles that are complicated, feature driven engineering and production marvels that focus on novelty, planned obsolescence, and arguably have forgotten their purpose as a highly personal grooming and personal care hand tool. The Generation Razor focuses on simplicity, quality and experience which is the basis for user connection and long-term use. Bolin Webb Ltd specialise in exclusive personal care products for men that forsake gimmicks for quality, long term reliability. The Generation Razor continues this tradition in a way that allows greater affordability as well as access without compromising key brand values.

The Generation Razor set a target for stripping back disposable razor handle design to the essentials, removing distraction to concentrate on quality and user experience. It uses careful and considerate design for manufacture, for medium level production quantities. This ensures that the Generation Razor remains affordable and accessible whilst breaking the cycle of novel technology and planned redundancy, offering instead a long term, timeless and cherished men’s grooming accessory.