POS Go All-in One Point-of-Sale Instrument | 2022

Designer: Shopify, Ottawa, Ontario, Canada
Manufacturer: Shopify, Fonthill, Ontario, Canada

POS Go is a fully integrated mobile point-of-sale device that unifies the software and hardware needed to serve customers, accept payments, and run day-to-day store operations – all from a single modern handheld device. Its ultra-thin design fits comfortably in the hand, and the built-in barcode scanner is activated by tactile buttons efficiently positioned to allow for a quick and frictionless checkout. With its all-day battery life, Wi-Fi connectivity, and durable 5.5-inch touchscreen display, POS Go enables a truly best-in-class mobile selling experience.

Idea POS Go is purpose-built for mobility. By fully integrating the payment hardware into a single device that boots directly into the Shopify POS app, merchants can serve their customers and operate their stores from anywhere. POS Go provides a much more intuitive, performant and reliable retail experience.

Form The component placement was carefully crafted to allow for a thin profile to enable a confident grip. The slightly raised display frame further provides a visually slimming modern aesthetic. The magnetic stripe reader was placed at the rear of the device to minimize the device length. The soft capsule-like form provides comfort in-hand and allows the device to be easily pocketed. Durability is explicitly visualized through the exposed fasteners and supported by a CMF intended to withstand the rigors of the retail environment. The perfectly flush high polished logo is carefully implemented to surface the brand and build trust with buyers.

Function Highly intuitive form details optimize POS Go for a great user experience. The chip card slot is highlighted by a texture contrast and surrounded by funnel-like surfacing to guide the buyer

during a chip card transaction. The barcode buttons are visually connected to the scanner element by a subtle color accent, and the tactility of the buttons enhances discoverability for a fast checkout experience. A large capacity battery ensures merchants can get through an entire day of selling without needing to recharge.

Differentiation POS Go is differentiated from traditional payment terminals by its overall modern aesthetic. The slim and mobile form factor enables a new way of transacting. The complementary protective carrying case integrates an adjustable hand strap providing a secure grip for all-day mobile selling. Most importantly, POS Go fully integrates all the hardware and software tools required to run your business from a single device.

Impact Shopify’s mission is to “make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.” POS Go embodies that mission by enabling merchants of all sizes to provide a best-in-class retail experience, with a single affordable device. POS Go is built to last, designed for disassembly, and ships in 100% recyclable packaging.

Adoption POS Go has quickly become the device of choice for merchants across North America, Merchants like Seavees and Neighborhood Goods praise POS Go for keeping things running smoothly in their retail stores. According to Cody Howen, retail operations manager at SeaVees, the device's simplicity and logistical benefits make it the perfect solution for their store. With POS Go, staff don't need to worry about connecting multiple devices to Bluetooth - they can use a single device for all of their payment needs. POS Go's retail friendly aesthetic also makes it a customer favorite.

As Howen explains, "POS Go sends a clear signal to customers that the person holding it is equipped and ready to help them." This means customers can quickly identify staff who are available to assist them. But POS Go's benefits extend beyond its good looks. According to Howen, payments feel effortless and smooth with POS Go, which makes for a positive customer experience. At Neighborhood Goods, a modern take on the department store, the device has helped to halve checkout times.

General Manager Andrew Velasquez credits POS Go's integrated software, barcode scanner, and card reader for this efficiency, stating that it allows Neighborhood Goods to engage with customers wherever they are in their space, and transact in a fraction of the time.