ICONA Photo Booth | 2023

Designer: Paolo Pininfarina and Nicola Girotti, Pininfarina SpA., Cambiano (TO), Italy
Manufacturer: DEDEM SpA., Ariccia (RM). Italy

Pininfarina has defined a unique and attractive design for the new Dedem photo card machine, taking care of the entire user experience, through the different phases of design. Before use, emphasizing the unique and attractive design, during, paying attention to all aspects related to the ergonomics and use of both the machine and the digital interface and at the end, creating a formal continuity between the internal and external design elements and returning a coherent experience between the moment of use and the withdrawal of the photo card.

Pininfarina has chosen a time-less design for the new Dedem photo card machine. A style that enhances the history and the historical role that Dedem has had in telling Italy through his photographs in the last sixty years. Unique details characterize the new Dedem photo card machine.

The Pininfarina design leaves room for a modern style that maintains the distinctive elements that have always characterized the Dedem photo card machines. The style created by Pininfarina for Dedem, has been designed to facilitate access inside the cabin, including innovative elements, such as the retractable seat, which make the new Dedem photo booth more inclusive. With the new design by Pininfarina, the elements that have always characterized the Dedem photo booth have been refined and enhanced by a contemporary style characterized by fluid lines that maintain the status of icon of the classic photo booth.