Elefas Coffee Cup Set | 2022-2023

Designer: Bengü Arı, Jumbo Ev Gereçleri San.Tic. A.Ş., Istanbul, Turkey
Manufacturer: Jumbo Ev Gereçleri San.Tic. A.Ş., Istanbul, Turkey

Within the special collection for 2022, the year in which Jumbo celebrates its 75th anniversary, a coffee cup set that represents the values of the brand known for its elegance and simplicity was targeted. Based on the elephant logo of the Jumbo brand, the Elefas coffee cup set is designed as a special collection piece for the 75th anniversary of Jumbo.

Elephant as the brand logo represents longevity, durability, and good luck in various cultures. Reflecting the brand's line in a minimal way, Elefas is designed as an abstract elephant model.

Adapting to the timeless lines of the brand, Elefas combines the elements of the elephant with functionality and brings a modern identity to the design. The handle inspired by the elephant trunk is designed to make the consumer's gripping experience more enjoyable and exciting. Also, the saucer inspired by the elephant's ear is designed for ease of handling and presentation. As a complete set, the cup can rotate 360 degrees on the saucer. Proper fitting of the cup into the saucer prevents shaking and slipping and creates stable handling for the serving.

The colors and textures used in the choice of cups create harmony with the brand. This brings a coffee experience that stimulates all the senses. The design offers flexibility by allowing the consumer to create their own combinations with matte, glossy, and different color options.

Elefas offers a sustainable design approach by providing maximum product combinations with minimum product variety. For consumers looking to make a difference with their choices, this is an example of a timeless and modern collection.

Designed specifically for the brand's 75th anniversary, the coffee cup is intended to highlight the brand's logo and the brand's support for a social responsibility project calling attention to the decrease in the population of elephants in Africa due to the demand for ivory, which has grown exponentially compared to the last century.