Nuk Toddlers Tableware | 2020

Designers: Newell Brands Design, Newell Brands, Kalamazoo, Michigan, USA
Manufacturer: Newell Brands, Kalamazoo, Michigan, USA

Designed to enhance the child development process, the NUK® children’s tableware collection brings an updated aesthetic and patented functionality from a brand committed to nurturing healthy transitions from birth to toddler.

Design Innovation
Kids want to be like adults. It’s in their nature to mimic our actions. Meanwhile, parents want their kids to learn to do things for themselves and are always on the lookout for products that aid in that process.

Until now, the market was lacking in one major area: eating. NUK children’s tableware is a cohesive collection of eating tools that encourage a child’s natural development while also looking great on the table. The collection includes:

Benefit to User
The design team embarked on an extensive discovery process, observing children eating, conducting usability studies, and assessing parent feedback. From this, a more nurturing and enjoyable eating experience was designed.

Babies, their parents and caregivers now have a complete, and cohesive collection to support them at mealtime. Plates, bowls, and utensils are thoughtfully designed expressly around a child’s development.

Appropriate Aesthetics
- Color palette developed from a fun child-like trend that was called “Bright Delights”
- Colors are bright but sophisticated to have a playfulness but also more adult like
- Use of tonal approach to make more sophisticated
- Consistency in color among the products to create a unified look.