About Trust 2019

Designers: muehlhausmoers: Aine Gibbons, Anja-Martina Hamann, muehlhausmoers corporate communications gmbh., Berlin, Germany
Client: TÜV SÜD AG., Munich, Germany

ABOUT TRUST is the magazine of TÜV SÜD that explores the work of the southern German leader of insurances in a variety of different fields. ABOUT TRUST offers its readers an insight into what the company is all about – solution- and future-oriented thinking, inclusiveness, as well as becoming a global player in the tech and finance industry. 

Topic 

Successful companies are always trying to be close to their customers. That is the truth even thought it may sounds as a cliché, As a „thank you“ for this closeness customers reward companies with their faithfulness. Close collaboration, including honest criticism, in the end rewards both sides. In the 3-19 edition of the magazine ABOUT TRUST focuses on different facets of the topic ‘closeness’. The main article is devoted to China’s “New Silk Road”, the project in which distances have become practically irrelevant. In one of the reports we focus on closeness while living in Antarctica, in almost complete isolation, with some strangers, in the confined space of a research station. In an interview with Kirsten Thommes, the organizational researcher, we talk about the importance of closeness for corporate identity. And visually explore the topic of closeness through a photo essay, with the focus on being close in the digital age. 

Content concept 

Each article of the magazine is devoted to at least one of the aspects of the mission statement of TÜV SÜD. We present exciting relevant topics in the fields of technology and business, that serve as an additional way to strengthen the image of TÜV SÜD. The articles do not just enumerate the projects of TÜV SÜD, but elaborately integrate exciting facts and details, as well as highlight the role that TÜV SÜD plays in the field.