Akbank Mobile 2018-2019

Designers: Akbank Design Studio, Akbank T.A.Ş, Istanbul, Turkey
Client: Akbank T.A.Ş, Istanbul, Turkey

Akbank Mobile provides a new perspective in terms of social, smart, future-proof, and rewarding experience on traditional banking, which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life.

Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations. We want to make Akbank customers love everyday banking. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, with personalizations and recommendations, a mobile banking experience has become humanized, clean, and intuitive.