Macy's App - Redesign, AR/VR, Style Quiz & Style Inspo 2019

Designers: Jill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Kathy Rott, Henry Kuo, Aileen Medina, Amanda Richardson, Amy Cheng, Derek Edwards, Jasdeep Chugh, Jazz Ng-Quan, Jeff Byrd, Kandice Levero, Kenneth Tse, Lucas Kim, Lucy Wilson, Meredith Duncan, Paul Chang, Peter Heery, Philis Liu, Phyllis Hau, Ricky J Li, Shirley Schutt, Stephanie Houle, Tracy Reppert, Tussanee Garcia-Shelton, Victoria Honey, Bhavna Sheth, Brett Mercer, Caprice Hall, Rebecca Rosen, Elena Rubtsova, Gargi Godbole, Til Mauder, Hafez Janssens, Jacques Dupoux, Justin Wade, Leopoldo Udan Jr., Mark Lee, Rian Draeger, Michael Moir, Minakshi Mukherjee, Norman Long, Olga Guzhavin, Patrick Liang, Priya Gupta, Tonya Rado, Vlad Kuznetsov, Yasmine Curitana, Henry Kuo, Lin Ong, Carolyn Michaud, Jay Dunlavy, Darin Spicer, Tracy Reppert, Phyllis Hau, Thanh Tran, Julie Wang, Macy's, San Francisco, California, USA
Client: Macy's, San Francisco, California, USA

Macy's mobile app is a service that allows customers to shop Macy's offerings online.  It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device.  In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.