Designers: Newell Brands Design, Newell Brands X-Acto team,
Kalamazoo, Michigan, USA
Manufacturer: Newell Brands Design, Kalamazoo, Michigan, USA
How is this new? Problem it solves and solution Advancement to Category?
Starting with simple, strong forms and a grounded, inviting stance across the line the refresh began. Thoughtfully placed chamfers and controlled rounds echo attention to detail across the line. In concert with precise part breaks and clean surface transitions, these elements lend visual voice to the spirit of X-Acto.
The refreshed design language communicates the core attributes of the brand and heroes a product family cohesion that is not typical of the category. With larger shaving bins, auto-stop and auto-sizes adjustments, the sharpener range focuses on a clean and efficient user experience. Each sharpener, no matter how small, delivers precision sharpening with less breakage for frustration free usage and intuitive interaction.