Filtrete Room Air Purifier 2018-2019

Designers: CBG Design Team, 3M Design, Maplewood, Minnesota, USA
Manufacturers: 3M, Maplewood, Minnesota, USA

Filtrete™ has been the leader in home air filtration for over 50 years and continues to build a platform of clean air solutions, including the launch of room air purifiers. These products help people attain a cleaner fresher home by targeting specific rooms in their home that may need an extra boost of cleaning or purification.  The packaging was carefully designed to deliver clear communication and education of filter technology and filtration capabilities in an easy-to-understand way, simplifying the purchase decision for users. Leading with a heroic device photo on the front helps people understand the functionality of the device, along with other product features like soft touch controls, lights, and timers. It was designed to make the selection process more informed by including cleaning power, device cleaning square footage and other device features prominent on the front panel. A lifestyle photo is included on the side panel to evoke the emotion you feel breathing and living in a cleaner, fresher home. It also helps people visualize and imagine how the device will look within their home before purchasing.