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Gillette Venus Platinum Razor 2018-2019
Gillette Venus Platinum Razor 2018-2019

Designers: Gillette Design Team, Procter & Gamble Service GmbH, Kronberg im Taunus, Germany
Manufacturer: Procter & Gamble Sevice GmbH, Kronberg im Taunus, Germany


The Venus Platinum Razor is the first metal razor designed to be used by women. As most women remove hair in different body areas than men (i.E. legs, armpits), the design team looked very closely into these specific use situations and women´s shaving behavior. This detailed understanding led to different preferable grip positions, guiding the 3D form development and material choices.

The outcome is an elegant designed, solid metal handle with a specific weight and TPE grip elements for best usability and ergonomics for daily use in the wet shower or bath environment. As the Platinum razor is a System razor with exchangeable razor blades, the premium, durable handle material encourages women to keep it for many years, avoiding the less sustainable alternative of disposable razors.

 

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