SKEMATheca 2019

Designers: Franco Driusso, Driusso Associati Architects, Mestre (VN), Italy
Manufacturer: Skema srl., Ponte di Piave (TV), Italy

SKEMATHECA is part of a project of renewal of traditional sales methods. The digital revolution has led to profound transformations in the retail world. Transversal languages were sought to switch from ANALOG to DIGITAL language, to analyze the products and make them accessible. However, the necessary tactile passage that satisfies, comforts and communicates, still remains fundamental.

Thanks to the Internet and tools such as smartphones, new possibilities of relationship between customer and company have developed.