ClassiCon-Brochure 2017

Designers: Thomas Biswanger, Thomas Biswanger Design, Ingolstadt, Germany
Client: ClassiCon GmbH., Munich, Germany

The co-existence of classic and contemporary design definitely makes the ClassiCon collection so appealing. Next to the design, we clearly and precisely explore social changes in mankind and in values.

The purpose of this brochure is to continue the development of ClassiCon’s brand DNA. We strive to make the essentials of ClassiCon visible in all its facets, enhancing the perception of a special and autonomous brand feeling (soft facts).

Our classic communicative approach is to be pure, authentic, emotional – and contemporary.

On the one hand, we achieve this by showing singular CC products in still life photos in the ClassiCon showroom (collection) in Munich as well as in original locations (home + contract). On the other hand, we ask brand ambassadors and CC friends to pose for classic portraits (also see collection). New: The editorials on Eileen Gray’s E1027 and on CC designer Konstantin Grcic. 

The brochure is distributed globally and serves as foundation for sales and image.

The design follows and is congruent with the brand: ClassiCon = classic and contemporary.

Next to the style of photography, this is also visible in the choice of paper and typography.