The Chicago Athenaeum BACK TO HOMEPAGE >
Good Design
Do something to make things happen. 2017
Do something to make things happen. 2017

Designers: Jonathan Sven Amelung, Aad Goudappel, and Lena Teuber, C3 Creative Code and Content GmbH., Berlin, Germany
Client: HSH Nordbank AG., Hamburg, Germany


Background: HSH Nordbank intends to sell financial products to the potential target group of food retailers and producers via a content marketing tool. Based on a content strategy three landing pages with individual financial themes were developed. 31 individual content objects were linked to these themes.

Task: Development of an integrated campaign as an accompanying marketing activity for the go-­‐ live date of the three landing pages.

Campaign assets: Poster, digital banner ads and social media activities.

Idea: Attention grabbing poster campaign that displays complex financial themes in a simple easy-­‐ -­‐to-­‐remember way. Edgy illustrations but within the framework of serious communications that is expected of a bank. The key visual of this poster campaign is the shopping cart. An easily recognizable symbol in the food retail market. The viewer quickly and unmistakably recognizes that this communication deals with food retail markets. For example there are themes like innovation, demographic and digital change, competitiveness and investment capital. All illustrations are intentionally created in the color scheme of the HSH corporate identity in order to reach maximum recognition.

Solution: To pull food retailers and producers to the respectively themed landing pages the campaigns were created in a way that they create an action item: "Do something to make things happen."

Goal: Lead generation through visitors who reach the landing pages via the campaign. Transfer of hot leads to sales and follow-­‐up contact with customized financial solutions for food retailers and producers.

BACK TO LIST
Good Design
The Chicago Athenaeum | 601 South Prospect Street
Galena, Illinois 61036, USA | Tel: 815/777-4444 | Fax: 815/777-2471
E-mail: curatorial@chicagoathenaeum.org