Designers: PepsiCo Design & Innovation, New York, New York, USA
Client: PepsiCo Inc., Purchase, New York, USA
In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way. These packs enable youth to bring something new and fun to Chinese New Year by sending New Year greetings to their beloved with Lay’s.