Pepsi Year of the Monkey Limited Edition Can China 2016

Designers: PepsiCo Design & Innovation, New York, New York, USA
Client: PepsiCo Inc., Purchase, New York, USA

The Pepsi Year of the Monkey Limited Edition Can celebrates the excitement of the Chinese New Year combined with the youthful spirit of Pepsi. In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. The artistic direction of the Year of the Monkey design features a youthful and iconic monkey-face leveraged across the entire campaign, enhancing brand love while commemorating the tradition of Chinese New Year in a fresh and youthful style.