Rich Juice 2016-2017

Designers: Karim Rashid, New York, New York, USA
Client: JSC Multon, Moscow, Russia

The aim for the design of this juice bottle is to create a minimal, softened, tapered, and fresh reinvention of a classic typology. Inspired by the ice crystal, the Crystal bottle embodies grace and simplicity through sparkling facets. The 0. 1 of 4 2L bottle has no hard edges, making it easy to grip and friendly to the touch. Emphasizing the great taste of the juice as the primary element, the branding on the bottle is conveyed through each side of the bottle presenting a single letter of the brand name in glass relief. Intended for a premium market, the juice bottle elevates itself through subtlety and nuance.