Designers: Andy Baron, Turner Duckworth, London, Great Britian and San Francisco, California, and New York, New York, USA
Client: Turner Duckworth, London, Great Britian and San Francisco, California, and New York, New York, USA
Turner Duckworth, formerly known as Turner Duckworth: London & San Francisco, has now expanded to a third location: New York City. We wanted to create an announcement that could be sent to current clients, potential clients, family and friends to celebrate our growth and introduce our new studio.
The announcement was designed to work both as a tangible printed mailer and to be received digitally.
Our objective was to develop something that was both witty and charming and ultimately reflective of Turner Duckworth’s personality, while also being premium and elegant and reflective of NYC.
The opening mechanism of the mailer and resultant wordplay was intended to engage the recipient to interact.
PRODUCTION RUN: 650 mailers printed; over 550 mailed plus 100 mailers sent digitally