Fuchs Petrolub Annual Report 2017

Designers: 3st kommunikation GmbH., Mainz, Germany
Client: Fuchs Petrolub SE, Manneheim, Germany 

FUCHS PETROLUB is a globally networked and agile company, which has been developing, producing and selling lubricants and related specialities for almost 90 years. The constant growth, new technologies, the increasing complexity of worldwide markets and rising demands of the customers increase the dynamism of the business. How FUCHS has successfully helped to shape the changing times over decades is conveyed by the 2017 annual report. “Neues Denken” [New Thinking] is the title of this report, whose front cover shows a collection of gold-coloured drops of oil, which reminds you of the structure of a human brain. The 38-page magazine is in a cover pouch and, with its six stories, gives authentic insights into the areas of “Lubricants”, “Technology” and “People”. The stories, which are full of images, are prepared in different formats such as report, interviews, graphics, illustrations and maps. The reader can thus experience, in high quality journalistic fashion, how the company is honing processes full of agility and curiosity and repeatedly setting new standards with innovations for digitisation and e-mobility.