MorphoSys AG., 2017

Designers: 3st kommunikation GmbH., Mainz, Germany
Client: MorphSys AG., Planegg, Germany 

MorphoSys has made great strides on the way to becoming an integrated biopharmaceutical company. The 2017 annual report illustrates this progress by depicting the development of the corporate group and emotionalising its cutting-edge research. Even the cover makes it clear: people and a healthy life are what drive the company. The Y-shaped antibodies are the key to this and form the optical framework with a refined shimmer application. Right from the front inside cover, the project pipeline illustrates the company’s clear path: the antibodies at various stages of development and clinical trials are the central asset of MorphoSys. Teasers for three magazine stories about MorphoSys active substances are given in the print version using large format picture trailers and short texts. The full content is revealed via large QR codes, which direct readers to the website.