Out-of-The-Box | 2022

Location: Germany
Designers: Netta Shoham, Kadmon Brin
Lead Designers: Netta Shoham from Kadmon Brin
Manufacturer: GO Exhibitions GmbH
Photographers: Adriaan van Dam

The client Teva api (www.teva-api.com) requested an "out of the box + sustainability concept" and GO Exhibitions and Kadmon Brin (Design Netta Shoham) exceeded all expectations with their unusual concept.

All the surrounding walls and counters were constructed entirely from cardboard boxes. Of course, the design not only focused on a visually appealing exterior, but also on structural stability. Glass doors and windows created a transparent and bright ambience in the 5 meeting rooms and the stand's multifunctional room.

A free-standing wall with a seamlessly integrated LED video wall was also realised sustainably by using reusable beMatrix system frames with a recycled textile covering. 3D logo lettering, highly efficient LED lighting and the curved suspension with real plants provided the finishing touches.

(Certified) cradle-to-cradle materials with a low CO2 footprint maximised the sustainability of the project. In addition, 90% of the stand construction material could be reused or recycled, resulting in an absolute minimum of waste.

This project shows that it is possible to realise a highly sophisticated exhibition stand without highly complex custom-made products. Through the sensible use of selected materials, system components and a little "out-of-the-box" thinking, something tangible, sustainable and beautiful is created whose quality speaks for itself.