Braille 100% Compostable Luxury
Flatware Packaging | 2020-2021

Designers: William Welch, Studio William Welch Ltd., Stratford-upon-Avon,
United Kingdom
Manufacturer: Studio William Welch Ltd., Stratford-upon-Avon, Warwickshire,
United Kingdom

Braille Embossed, Luxury Flatware Packaging, 100% Compostable. In the packaging design, the designers wanted to incorporate an inclusive sensory experience for both visually impaired and people with good vision.  

Secondly, to create a tabletop industry first: 100% compostable packaging, using natural materials, water based printing inks and water-based glues, but hopefully achieving a luxury outcome to support the brand positioning. 

The concept designed by William Welch, is a braille embossed minimal brown cardboard box lid, inviting user interaction, to read the braille explanation which describes the contents of the box, or simply, for other users to see the braille as minimal graphic art, both highlighting how considered design can create a rewarding human experience.