F!ZZ is an entirely new concept for its category—it is a way to experience PepsiCo’s iconic portfolio of beverage brands by taking the bubbles out of the bottle and transforming them into an immersive adventure for all five senses. Everything about F!ZZ communicates and celebrates effervescence. It is more than brand—it is an emotionally evocative experience. Even its name conveys the bubbles and playfulness inherent to the brand. F!ZZ redefines how consumers think about and interact with soda, changing traditional perceptions as it drives consumer interaction through new means. F!ZZ embraces the seamless incorporation of digital technology and demonstrates PepsiCo’s dedication to design-led thinking with this innovative brand experience.

REDEFINING SODA
F!ZZ meets the growing demand for soda mixology and a consumer desire for an immersive beverage experience. F!ZZ is the future of soft drink mixology—what we call “Fizzology”—bringing to life the fun, effervescence and excitement of soda through a unique experience filled with surprising new flavors and unexpected delights. This all-encompassing live brand experience is a sensorial and memorable experience for guests, worthy of sharing with friends and social networks.

CREATING AN UNFORGETTABLE EXPERIENCE
To define the F!ZZ experience, we take event attendees on a unique, sensorial journey that is both emotive and memorable. F!ZZ drinks offer unexpected ingredient combinations—including flavor shots, garnishes and foams—to create a fun, adventurous way for consumers to deconstruct and reconstruct soda. Guests choose their favorite F!ZZ flavor for a hands-on personal mixology experience that is then re-carbonated by a Fizzologist. Drink options include creative flavors such as “Esqueeze Me”— Diet Mist Twst, a lime flavor shot, strawberry syrup, lemon foam, lemon zest and strawberry Pop Rocks—which are enjoyed from a bubble-shaped cup.

DEVELOPING AN IMMERSIVE ENVIRONMENT
This 360-degree immersive event includes actual bubbles, smoke, spinning spheres, whimsical piping and vibrant glowing lights. A digital screen transforms throughout the event from day to night, animating the experimental flavors and effervescence of F!ZZ as it synchronizes with beats played by a live DJ. Every aspect of the F!ZZ environment reinforces a singular and consistent brand vision, including the architecture and graphic design system. Each design element, from spinning striped globes and custom illustrated flavor avatars to circular mixology stations, echoes and celebrates the concept of effervescence.

PICTURING THE FUTURE
The popularity of F!ZZ at events is undeniable—guests line up and eagerly await their chance to create their own personal F!ZZ drink. As people experience the excitement of F!ZZ they pose, drink in hand, for photos designed to share with their friends all over the world. F!ZZ is just getting started, and as it grows, it will become a special occasion for consumers to enjoy their favorite brands in new and unexpected ways whether they’re looking for a mid-afternoon break, attending a major sports event or touring a local theme park. No matter where it goes, F!ZZ gives people a fully immersive, unforgettable experience and a chance to ‘Grab Life by the Bubbles!’