Nike 'Portrait of a Young Athlete' Video 2015

Designers: IA Collaborative Team, IA Collaborative, Chicago, Illinois, USA
Client: Nike, Inc., Beaverton, Oregan, USA 

Nike engaged IA Collaborative to help them understand and bring to life a powerful yet under-addressed target market – the youth athlete – in order to develop a global brand experience strategy for this audience and forge a lifelong bond between Nike and the Young Athlete. This video – an interactive complement to a book that was also created (and won a Good Design Award in 2016) – captures months of immersive, contextual research to capture the mindset, lifestyle, and deepest aspirations of young athletes, through the lens of a sport-obsessed 10-year old. This is how “research” videos are created and shared within the walls of Nike.  IA Collaborative was proud to surpass their standards for creative excellence.