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Roads by Porsche 2018
Roads by Porsche 2018

Designers: Interactive Pioneers GmbH, Aachen, Germany
Manufacturer: Dr. Ing. h.c. F. Porsche AG., Stuttgart, Germany


Roads by Porsche – the community app for scenic driving. Discover the world’s most spectacular roads with the new mobile app from Porsche and share your personal favorites with a worldwide community of passionate drivers. Roads by Porsche is designed for the modern driving connoisseur – a generation of motorists who would always opt for the scenic route. It pursues the vision of jointly creating the world’s most comprehensive catalogue of epic roads. The app provides inspiration, promotes a global network and awakens sense of exploration. It adds a new emotional and social dimension to driving.

IDEA

For many people, driving is about more than simply getting from A to B – it is a passionate experience. Roads by Porsche is an exclusive app developed by Porsche together with Interactive Pioneers to help discerning drivers find and share the world’s most spectacular roads. With the aid of the built-in navigation system, users can set their own course. Roads by Porsche unites keen drivers in a global online community to record, publish, share and rate their favourite individual routes. The intuitive platform interface allows users to track their own roads in just a few clicks and enrich Roads by Porsche with user-generated content.

The app utilizes and evolves the established concept behind Porsche GTS Routes. The project has evolved to incorporate more than 35 countries and, now for the first time, drivers of all makes and models. Roads by Porsche is about the driving experience, not the car. Porsche’s aim is to create an app with an exclusive design and smart user-friendly functionality to celebrate the beauty of roads as an essential component of a well-engineered driving experience. The Roads by Porsche project officially launched in late 2018 and already hosts more than 1,500 user-generated routes.

IMPLEMENTATION

The high-end design of Roads by Porsche is unmistakable. The premium look is based on the Corporate Identity of the carmaker and developed further through an innovative creative process. The contemporary design appears clean for simple and intuitive use.

Being part of the Roads by Porsche community could not be simpler: A Porsche ID or Facebook login is all that is required. Registered users receive an individual profile. Registration enables users to form networks and upload their own routes. Roads by Porsche users make an active contribution to the hyperlocal route portfolio and ensure quality control of the published content through personal evaluation and comment.

Users can access the various functions of the app via the menu points Discover, Roads, Map and Community. The detailed suggested routes are at the heart of the application. These are divided up into the categories Scenic and Action and can be sorted on screen by distance, trips, rating and date. You can find the roads with the best view, the most impressive countryside and the most exciting routing.

Roads by Porsche turns drivers into discoverers. Choosing a route automatically opens up the map view, including a user-friendly turn-by-turn navigation with accompanying voice commands. With up to 500 predetermined waypoints, Roads by Porsche guarantees an exact reproduction of the recorded road, enabling drivers to follow the chosen roads. The navigation does not guide the driver along the quickest or shortest route, but rather accurately along the most scenic.

The map views were created with Mapbox Studio and individually tailored to the unique requirements of the app. The mapping function allows the user to localize, record and share their own route via the in-built recording function. The new Apple Car Play interface makes Roads by Porsche one of the first 3rd party navigational apps worldwide that users can operate safely and intuitively whilst driving through the integrated display.

Alongside the user-generated content, Roads by Porsche offers detailed content components, which are conceptualized by Serviceplan and complemented in cooperation with industry experts like Curves Magazin or Christophorus. These partnerships will grow in the future and expand the collaborative offering of the app with a professional perspective. The stories and roads available are presented in an attractive manner and enriched with high-quality imagery.

VISION

The focus on the social aspect of driving makes Roads by Porsche the ideal and indispensable companion for every driving connoisseur. Porsche has created a platform that brings people together and unites them in their passion for driving. Roads by Porsche is a pulsating community for emotional driving, put together by users to create the world’s largest catalogue for scenic and exciting routes. Providing a community-verified access for more than 50,000 users to the best local roads, Roads by Porsche is set to become the number 1 app for scenic driving.


Roads by Porsche
Roads by Porsche

 

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