Manufacturer: Newell Rubbermaid, Newell Brands Inc., Kalamazoo, Michigan, USA 

With product innovations spanning the last 100 years, Goody has established itself as the reliable hair hero for generations of women and girls. In order to maintain relevancy and speak to the woman of today, while anticipating the needs of women tomorrow, we created new visual assets and an ownable visual design language that is flexible, adaptable, and seamless. The product design language is defined by its soft continuous contours that not only create a visually friendly and approachable design, but also a comfortable user experience. This simple language translates to the entire product lineup as one holistic vision, outlining the red threads that can be applied to every SKU to deliver consistent goody experiences every time.