The Hydro Flask Flex cap is designed for everyday use from the early morning yoga studio to the place where the trail ends and the real adventure begins. This design is innovative in its function and materiality, approachable in its simplicity, and is one of the only fully insulated wide flat caps in the marketplace. Our bottle is engineered to keep your chosen beverage at the right temperature and the cap design allows comfortable carry for extended durations of time. The stainless steel pivot allows the strap to move when you move, leaving the bottle balanced in carry and packable when stowed. We designed this product to be a modular system which allows for easy replacement of strap and also enables a way to update the product seasonally though color and material. The visual language of this product is refined to essential forms as to not get in the way of its every day active use. It all comes together into a product that delivers a sustainable impact on the world, offers best in class performance, is extremely comfortable, and becomes an object of personal expression.