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GOOD DESIGN Installation MoMA designed by Chalres and Ray Eames, 1950
Good Design Installation by Paul Rudolph at MoMA,1952. TCA Archives
GOOD DESIGN at MoMA, circa 1951. TCA Archives
Charles and Ray Eames (left) and  Edgar Kaufmann, Jr. (right) at Good Design, 1950.  TCA Archives
GOOD DESIGN1954 Installation MoMA by Alexander Girard,1954. TCA Archives
Good Design Installation at MoMA designed by Finn Juhl, 1951. Photo by Soichi Sunami. TCA Archives
The Seventy Year History of GOOD DESIGN

After Seven Decades Strong, Good Design Continues Its Iconic History Awarding the Best and Most Recognized Design Products Worldwide

By Christian Narkiewicz-Laine

Design must be larger and far more important than any of its practitioners. The act of design and the art of Design must contribute to the grand total.—Mort Goldsholl, 1992

Good Design© Logo by Mort Gold designed in 1950. TCA Archives.Good Design® Logo ©2020 by Mort Gold designed in 1950. TCA Archives

This year, Good Design®, the exhibition and international design prize awarded by The Chicago Athenaeum: Museum of Architecture in a collaboration with The European Centre for Architecture Art Design and Urban Studies and Metropolitan Arts Press, Ltd., passes a milestone of 70 years since its original inception.

Each year, Good Design is juried by distinguished leaders in the design industry who select the awarded products and graphic designs and packaging.

For 2019, over 1,000 new products and graphic designs were selected and awarded from over 50 countries for new electronics, transportation, medical equipment, protective equipment, energy systems, robotics and bionics, building products/materials, furniture, textiles, industrial, environments, hardware, bath and accessories, kitchen/appliances, floor and wallcovering, tabletop, household products, personal, office products, transportation, children’s products, sports and recreation, lighting, tools, and graphics, branding, and packaging from Europe, Asia, Australia, and the Americas.

In 2019, the Good Design jury took place in New York and Los Angeles and was composed of the following design leaders: Wendy Evans Joseph, Principal, Studio Joseph; Joe Karadin, Executive Creative Director, Tessellate Studio; Jason Poure, Director of Industrial Design, Peloton Interactive, LLC.; Adam Stringer, Creative Partner, Lippincott; Jerry Van Eyck, Principal, !melk urban design LLC.; Mike Aziz, Partner, Director of Urban Design, Cooper, Robertson & Partners; Barbara Bouza, Managing Director/Principal, Gensler; Marcello Spina, Principle, PATTERNS; Monika Häfelfinger, Principle, Xten Architecture; Eui-Sung Yi, Firm Principal, Morphosis; Gee-ghid Tse, Principal, Michael Maltzan Architecture; Patrick Tighe, Principle, Patrick Tighe Architecture; Raul Polit-Casillas, Lead Architect, Arqess; Thorben Neu, Creative Director, Ritual Creative Inc.; Johannes Lampela, Director of Industrial Design, BMW Group Designworks USA; Cory Grosser, Principle, Cory Grosser + Associates; and  Eric Owen Moss, Principal, Eric Owen Moss Architect

In 2019, the best new car and transportation designs went to Bombardier Transportation (BRP), Ducati Motor Holding, General Motors Corporation, Genesis Cars, Ferrari SpA., Hyundai Motor Company, Icona Design Group, Kia Motors Corporation, Porsche AG., Škoda Auto Deutschland GmbH., Volvo Cars, and Yamaha Motor Co., Ltd.

Seventy years ago, Good Design was founded in Chicago in 1950 by architects Charles and Ray Eames, Eero Saarinen, and Edgar Kaufmann Jr., former director of the Industrial Design Department, Museum of Modern Art (MoMA) and professor of Architecture and Art History at Columbia University with the first installation of Good Design at The Merchandise Mart in Chicago.

In 1948, MoMA’s former Department of Industrial Design had been terminated and reorganized as the Department of Architecture and Design in 1949 with Philip Johnson as its department head from 1949-1954. Arthur Drexler succeed Johnson from 1956-1987.

Merchandise Mart ChicagoMerchandise Mart in Chicago, circa 1950. TCA Archives

Ambassador Joseph P. Kennedy, President, The Merchandise Mart in Chicago, circa 1955. TCA ArchivesAmbassador Joseph P. Kennedy, President, The Merchandise Mart in Chicago, circa 1955. TCA Archives

R. Sargent Shriver, General Manager, The Merchandise Mart during Good DesignR. Sargent Shriver, General Manager, The Merchandise Mart during Good Design 1950-1955. TCA Archives.

Philip Johnson, Department Head,  Department of Architecture and Design, MoMA (1949-1954). TCA ArchivesPhilip Johnson, Department Head,  Department of Architecture and Design, MoMA (1949-1954). TCA Archives

The first Good Design exhibition was sponsored by The Merchandise Mart and The Museum of Modern Art (MoMA), together with the Society of Industrial Designers, the American Institute of Decorators, the Home Furnishing Industry Committee, Neiman-Marcus, Lord & Taylor, The Art Institute of Chicago, and the American Institute of Architects, along with a long list of other institutions and retail stores.

Ambassador Joseph P. Kennedy, President, Joseph P. Kennedy Enterprises and Wallace O. Ollman, General Manager of the Merchandise Mart spearheaded and financed the Good Design exhibitions in Chicago and New York and René d'Harnoncourt, Director of MoMA supplied the symbolic imprimatur.

The Good Design exhibition opened at The Merchandise Mart on January 16, 1950 with the installation designed by Charles and Ray Eames. A second edition was installed at the Merchandise Mart in June, 1950. A third, reduced version of the exhibition, assembled by Eames, opened at MoMA in New York in November 21, 1950.

All products in first the exhibition were chosen by a selection committee, composed of Meyric Rogers, curator of decorative arts of the Chicago Art Institute, Alexander Girard, architect and curator of the Detroit Institute of Arts’ “For Modern Living” exhibition, and Edgar Kaufmann, Jr.

The second Good Design Show opened at the Merchandise Mart in June, 1950 with products selected by Serge Chermayeff from Chicago’s The Institute of Design, Berthold Strauss, textile manufacturer from Philadelphia, along with Kaufmann.

For the first Good Design, products by such historic manufacturers were selected, including designs from Dunbar Furniture, General Electric Co., Howard Miller Clock Co., Skilsaw Corporation, Midddletown Mfg., Co., Thonet Bros., Moss Ross Manufacturing Co., Shwayder Brothers, Landers, Frary and Clark, Libby Glass Co., Cory Corp., Revere Copper & Brass, Ekco Products Co., Moss Rose Manufacturing Co., Richards Morganthau, Mitchell Module Lighting, Marsh Wall Products Products Co., Marlite, Lightolier, Inc., Thomas Moulding Co., Reynolds Metal Co., Johns-Manville Corp., Thru-Vue Blind Company, Knoll, Ilanda Products, The SK Company, J.G. Furniture, Co. were exhibited by designers Eero Saarinen, C. E. Waltman & Associates, Edward Wormley, John Van Acker, Joan Luntz, Ray Komai, Freda Diamond, Henry Wright, George Nelson, Sy Miller, David Wurster, Dorothy Liebes, Gladys Brophil, and Russel Wright.

Joel Robinson was the first black designer exhibiting at Good Design at the Merchandise Mart in 1951.

The 1950 exhibition was the first time that a wholesale merchandising center and an art museum joined forces to present “the best new examples in modern design in home furnishings.”

The program called for three shows a year: one during the Chicago winter furniture market in January, another coinciding with the June summer market in Chicago, and a November show in New York based on the previous two exhibitions.

Each year, a different prestigious designer was selected to curate and design the installation. Charles and Ray designed the 5,300-square-foot space for the inaugural installation in 1950 in Chicago, followed by Finn Juhl (1951), Paul Rudolph (1952), Alexander Girard (1953), and Daniel Brenner and A. James Spire (1955).

In 1950, Chicago was the center for manufacturing in the United States, with thousands of factories in outlying areas producing anything and everything from furniture, cameras, electronics, musical instruments, radios and televisions, and with the headquarters of America’s top retail giants, Montgomery Ward Inc. and Sears Roebuck & Co.

Chicago’s Motorola, Inc. and Zenith Radio Corp., too, were leaders in the new electronics industry as America emerged from World War II.

There was also a burgeoning designer industry that arose after the War to service those Chicago-based factories particularly Anne Swainson’s Bureau of Design at Montgomery Ward and with the relocation of the German Bauhaus to Chicago under the direction of László Moholy-Nagy and Sergei Chermayoff.

Swedish-American designer, Anne Swainson also played an organizing role in Good Design.

Good Design was as revolutionary as other exhibits MoMA presented—but a stark contrast to exhibitions on the new modernist works of Picasso, Matisse and Surrealism. 

Ducati 125 Aurea, 1958
Ducati 125 Aurea, 1958. TCA Archives

Chemex Coffee Maker by Peter Schlumbohm for Chemx Corp., 1941 Chemex Coffee Maker by Peter Schlumbohm for Chemx Corp., 1941. TCA Archives

Lexikon 80 Manual Typewriter by Marcello Nizzoli, 1948Lexikon 80 Manual Typewriter by Marcello Nizzoli, 1948. TCA Archives

Ferrari 250 GT California Spider, 1960Ferrari 250 GT California Spider, 1960. TCA Archives

Max Bill (Swiss, 1908–1994). Kitchen Clock. 1956–57 by Gebrüder Junghans AG and  Television (TX8-301). 1959. Sony CorporationMax Bill (Swiss, 1908–1994). Kitchen Clock. 1956–57 by Gebrüder Junghans AG and  Television (TX8-301) 1959. Sony Corporation. TCA Archives

Apple III Desktop Computer for Floppy Disk by Apple Computer, 1980Apple III Desktop Computer for Floppy Disk by Apple Computer, 1980. TCA Archives

Aluminum  Executive Chair by Charles and Ray Eames for Herman Miller, 1958Aluminum  Executive Chair by Charles and Ray Eames for Herman Miller, 1958. TCA Archives

Anywhere Lamp by Greta Von Nessen for Nessen Studio, Inc., 1951Anywhere Lamp by Greta Von Nessen for Nessen Studio, Inc., 1951. TCA Archives

Olivetti Posters 1959Olivetti Diaspron 82 Typewriter Graphic by Giovanni Pintori for Olivetti, 1959. TCA Archives

Eames Chaise Longue (La Chaise) by Charles and Ray Eames, 1948Eames Chaise Longue (La Chaise) by Charles and Ray Eames, 1948. TCA Archives

Mercedes-Benz 300SL Alloy Gullwing,1955Mercedes-Benz 300SL Alloy Gullwing, 1955. TCA Archives

Poltrona Bowl Chair by Lina Bo Bardi, 1951Poltrona Bowl Chair by Lina Bo Bardi, 1951. TCA Archives

The Fiat 500, 1957The Fiat 500, 1957. TCA Archives

Valentine Typewriter by Ettore Sottsass for Olivetti, 1960Valentine Typewriter by Ettore Sottsass for Olivetti, 1960. TCA Archives

Wassily Chair Model-B3 by Marcel BreuerWassily Chair Model-B3 by Marcel Breuer. TCA Archives

Werra Camera by Zeiss-Werk, Jena, East Germany (DDR), 1955–60Werra Camera by Zeiss-Werk, Jena, East Germany (DDR), 1955–60. TCA Archives

Good Design, however was more innovative because it presented a tantalizing new world of strikingly new ideas for furniture, lighting, housewares, and appliances, from the “spoon to the city”—objects that would harmoniously coexist with the everyday lives of everyone and objects so utilitarian that they would easily fit and be available to the masses on a very vast, large, and mass-produced scale.

And broadcasting that word was essential in the advancement of the 1950's idea for a new social, democratic order and to the modernist’s fundamental mission of a design intended for the "people."

The idea behind Good Design was that mass-produced, low-priced objects of modern design could now be universal; affordable and available to the working-classes and the middle-classes, improving and enlightening the lives of everyone.

In 1950, Good Design was not just revolutionary zeitgeist, but the real birth of America’s post-World War II manufacturing that had been infused by new technologies, new possibilities, new innovation, and the birth of mass-market consumption.

At the offset, Good Design attracted the best new designers from Germany, Denmark, Sweden, Finland, and the United Kingdom as enthusiasm spread for advertising the new fruits of Western freedom and ingenuity.

New designs by Dieter Rams, Alvar Aalto, Le Corbusier, Mies van der Rohe, Walter Gropius, Georg Jensen, Poul Henningsen, Arne Jacobsen, Eileen Gray, Marcel Breuer, Finn Juhl, Isamu Noguchi, Verner Panton, Etorre Sottsass, as well as home grown designers, Eva Zeisel, Florence Knoll, Frank Lloyd Wright, Russel Wright, George Nelson, Warren Platner, Edward Wormely, Dorothy Liebes, Alexander Girard, Saarninen, and the Eames team developed as household names.

In the American home, avant-garde furniture by Knoll and Herman Miller started to replace Victorian stereotypes.

Neutral palettes, stark minimalism, clean lines, and organic silhouettes were some of the prominent characteristics of Good Design with new materials including nickel, steel, and chrome, combined with natural textures like hemp or jute.

In the 1980s, The Chicago Athenaeum: Museum of Architecture and Design, reformatted and reset Good Design as a global main event.

The Greek architect, Ioannis Karalias, has served as the Director of Good Design since 1988.

John Fitzgerald Kennedy Jr., Christian Narkiewicz-Laine, Ioannis Karalias, and Rowena Kelly CelebraJohn Fitzgerald Kennedy Jr., Christian Narkiewicz-Laine, Ioannis Karalias, and Rowena Kelly Celebrating Good Design at The Merchandise Mart, Chicago, 1988. TCA Archives

Over recent decades, The Chicago Athenaeum has received applications for Good Design from thousands of designers and manufacturers from over 50 countries, premiering the latest in designs for new automobiles and transportation, robotics, electronics, airplanes and yachts, medical equipment, furniture, household appliances, lighting, items for the home and office, sports equipment, personal objects, graphics and packaging—all in pursuit of the valued Good Design logo to use in their marketing campaigns, advertising, websites, and publicity materials.

The Good Design logo, designed by Chicago designer, Mort Goldsholl in 1950 for the Merchandise Mart, is the Museum’s version of the “Good Housekeeping Seal of Approval,” which is one of the world’s most recognized logotypes and widely coveted by global industry designers and manufacturers alike.

In the history of the program, over 40,000 Good Design Awards have been conferred to designers and manufactures from Vietnam to Austria, from Berlin to Hong Kong, from London to Beijing, from South Africa to Canada, Brazil, France, Germany, Denmark, Finland, Sweden, Norway, Spain, Belgium, Italy, Mexico, Switzerland, and the United Kingdom and the United States.

Over 50 countries in all—for designs from Tupperware containers, Corning glassware, Fitbit smartwatches, the Logitech mouse, Sony earphones, Apple computers, Grohe faucets, HP printers, Nike running shoes, Nokia phones to the latest sleek designs from Ferrari and Ducati and a Boeing 787 and a NASA spaceship.

In 2008, The Chicago Athenaeum initiated a collaboration with The European Centre for Architecture Art Design and Urban Studies to present Good Design realizing that the program had expanded to such an extent that it needed an additional European headquarters to serve the growing global base of designers and manufacturers.

In 2009, The Chicago Athenaeum added a Green Good Design® edition to highlight sustainability and to encourage designers and manufacturers to find more environmentally sensible and sensitive solutions for green products and packaging.

Under the banner, “Build a Better World Now,” the Green edition of Good Design also honors people, institutions, governments, cities, states, countries, architects, landscape architects, urban planners, research, and new innovative technologies.

Designs by some of the world’s most prominent international manufacturers, designers, and architects have been awarded Green Good Design: adidas, American Standard, Armstrong World Industries. Inc., Asko Cylinda AB., Bosch und Siemens Hausgërate GmbH., BMW AG., BRP, Daimler AG., Electrolux AG., Electrolux Zanussi Italia SpA., Ernst & Young, Ford Motor Company, Herman Miller, Hewlett-Packard Company, HP Inc., Hyundai Design North America, Ikea of Sweden, Johnsonite/Tarkett, Kimball International, Lixil, Lockheed Martin Corporation, Mercedes-Benz, Microsoft Corporation, Mohawk Carpet, Nightingale Corporation, Novartis Pharmaceuticals Corporation, Qoros Auto Co., Ltd., Royal Caribbean International, Starbucks Coffee Company, Steelcase, Inc., Teknion Corporation, The Coca-Cola Company, Timberland, Tupperware Corporation, and Whirlpool Corporation.

Buildings and urban planning projects by 1+1>2 International Architecture JSC., Alessandro Loschiavo, Architectus, Ateliers Jean Nouvel, Beijing Tsinghua Tongheng Urban Planning and Design, Behnisch Architekten, Bjarke Ingels, C.F. Møller Architects, Cavagnero Associates, CHANG Architects, Christoph Ingenhoven, CHROFI, Dominique Perrault, Dorte Mandrup Arkitekter A/S., Ehrlich Architects, Form4 Architecture, Foster + Partners, H&P Architects, Henning Larsen Architects, HOK, Institute, International Planning and Design (Beijing) Co., Ltd., ISA Internationales Stadtbauatelier, Jakob+MacFarlane, Jo Crepain, Kengo Kuma, Kohn Pedersen Fox Associates P.C., Latz + Partners GbR., Marcy Wong Donn Logan Architects, Mark Matteo Thun & Partners, Mathias Klotz Architect, McGregor Coxal, Mecanoo Architecten, Minarc, Morphosis Architects, Moore Ruble Yudell Architects & Planners, PageSoutherlandPage, Pei Cobb Freed & Partners, Renzo Piano Workshop, Philippe Samyn, Richard M. Rogers, Richard Meier, Robert A.M. Stern, Rogers Marvel Architects, PLLC., Sean Godsell Architects, Skidmore, Owings & Merrill LLP., SmithGroupJJR, Souto Moura Arquitectos, Tabanlioglu Architects, University of Arkansas Community Design Center (UACDC), Turf Design Studio, Vilhelm Lauritzen Architects, Vo Trong Nghia Co., Ltd., Wilkinson Eyre Architects, WOHA, Woods Bagot, WEISS/MANFREDI Architecture/Landscape/Urbanism, Xten Architecture, and ZGF Architects LLP. have won Green Good Design.

From 2009 to the present, other winners of Green Good Design include: The Kingdom of Sweden, City of Madrid, City of Boston, the World Wildlife Fund, City of Portland, City of Amsterdam, City of Rome, City of St. Petersburg, the European Union, University of Pennsylvania, an Antarctic Belgium Polar Station, Heath Row Airport, Architecture for Humanity, University of California Berkeley, University of Stamford, Culver City, City of Seattle, City of Guayaquil, Ecuador, Antalya Metropolitan Municipality, City of Arhus, Pittsburgh Parks Conservancy, University of Nantes, and Ólafur Eliasson’s Little Sun.

In 2016 and in conjunction with Good Design, The Chicago Athenaeum instituted The American Prize for Design® to be bestowed to any one designer who has made a commitment to forward the principles of design excellence within the context of our contemporary society and who elevated design to a more a profound humanist statement about how our modern contemporary society can advance and progress as a result.

The first Prize was presented in 2017 to Gorden Wagener, Chief Designer at Mercedes-Benz and Executive Vice President at Daimler AG. Subsequently, the Prize has been conferred to Sir Norman Foster in 2018; Flavio Manzoni, Senior Vice President, Ferrari Design in 2019; and Karim Rashid in 2020.

Over the decades, the impact of Good Design has evolved from introducing modern design to defining what is the best of design excellence, not just in the United States, but around the world.

Throughout the last seven decades, esteemed leaders in the design industry—architects, designers and manufacturers—have assembled as jurors to decide what is to be selected and awarded, not just the best in aesthetic criteria, but also the materials selected, the level of craftsmanship, the surface structure, ergonomics, and design functionality.

From the thousands of submissions from a growing list of nations each year, juries make an intensive examination of the products and graphics in an open discussion to analyze the new products' groundbreaking design quality.

From Apple Computer, HP Inc., Dell, Logitech, Lenovo, and Google LLC. to Ducati, Ferrari, and Smeg, as well as Alessi, Rado, Philips and Electrolux, reputable brands have presented their most progressive designs.

Good Design recognizes the work of thousands of designers and manufacturers worldwide who have successfully undertaken the design challenge to produce the best and most outstanding design products across the globe to our large and expanding global consumers.

Good Design represents the world’s critical mass of the design and manufacturing industry representing the best consumer design ranging from the ‘spoon to the city’ for sustainability, superior design, and unparalleled function.

Good Design has become an internationally acknowledged benchmark and symbol of outstanding design that serves as a beacon for design-interested audiences in our global economies.

The fact that their products were able to satisfy the strict criteria of the program bears testimony to their award-winning design success. 

These laureates have thus set key trends in the design industry and are showing where future directions may lead. Their achievements in design have defined the history of modern design in the 20th and now the 21st-Century.

Good Design winning designers

Over recent decades, the world’s most recognized designers have won Good Design.

For 2019, awarded architects, designers, and industrial design firms include the trail-blazing “Who’s Who” in international design: 3st kommunikation GmbH., Sakura Adachi, adidas Future Design, Adrian Smith + Gordon Gill Architecture, Russell Adams, Agence Christophe Pillet, Peter Ameloot, Tapio Anttila, Ralph Appelbaum, Apple Industrial Design Team, Aruliden, Ashcraft Design, Werner Aisslinger, Anvil Studios Inc., Leo Arets, aruliden, Ashcraft Design, Sergio Asti, Jhane Barnes, Martin Ballendat, Bally Design, Jonah Becker, Yves Béhar, brodbeck design, busk+hertzog, Centro Stile Ducati, Christopher Bangle,  Barski Design GmbH., Claudio Bellini, Davide Benvenuti, Bentley Design, Claudio Silvestrin Architects, José Boisjoli, Bolt Design, Giorgio Borruso, Flemming Busk, C3 Creativ Code and Content GmbH., Sean Carney, Achille Castiglioni, Per Giacomo Castiglioi, Cesaroni Design, Don Chadwick, Christopher Chapman, David Chipperfield, Continuum, David Trubridge Ltd., DCA Design International, DDSTUDIO, Deepdesign, Michele De Lucchi , DemirDöküm Industrial Design, Design Central, designaffairs, Design Partners, Deutsche Telekom Design, DF-ID, Fahrenheit Design, Niels Diffrient,  DriussoAssociati|Architects, Electrolux Group Design, Eleven LLC., Enlisted Design, EOOS , Favaretto&Partners, Fig40, Richard Frinier, Jozeph Forakis, Raun Forsyth, Sir Norman Foster, Nikolaus Frank, fuseproject, Gensler Architecture,  Massimo Iosa Ghini , GP designpartners gmbh., Geisen Design, Giorgetto Giugiaro, Google Consumer Hardware Industrial Design Team, Oliver Grabes, Federico Grazzini, Naoto Fukasawa Design, Konstantin Grcic Industrial Design, Gruppo Dam, forpeople Ltd., Frank Etc. AB., Garmin Naoto Fukasawa, Grohe in-house Design Team, Held+Team, Herbst Produkt, HP ID Team, Icona Design Group, Bjarke Ingels, Italdesign Giugiaro SpA., Henner Jahns, Jonathan Ive, Wendy Evans Joseph, KEK Associates Inc., Kia Design, Simon Kidd, Kinneir Dufort, Rem Koolhaus, Antti Kotilainen, Kengo Kuma, Harri Korhonen, Jean-Jacques L'Henaff, Jonathan Daniel Lago, Land Rover Design, LDA, Lenovo Experience Design Group, Johan Liden, Lippincott, Daniel Lipscomb, Lissoni Associati, Tom Lloyd, Logitech Design, Ross Lovegrove, Alessandro Loschiavo Design, Ludovica+Roberto Palomba, LUNAR, Raffaella Mangiarotti, Marc Sadler, Gino Marotta, Enzo Mari, Massive Design, Mario Mazzer Architects, Flavio Mazoni, Mario Mazzer, Gerry McGowen, Alessandro Mendini, Metaphase Design Group, Inc., Kati Meyer-Brühl, Mitsubishi Motors Design Division, Maurizio Morgantini, muehlhausmoers corporate communications GmbH., Martin Mostböck, Newell Brands Design Center, NOA - Intelligent Design NOA Gbr., Nokia Design, No Picnic Industrial Design AB., Jean Nouvel Design, One Plus Partnership Limited, Paolo Pininfarina, Pininfarina Extra srl., Pensa, Pensar Development, Jorge Pensi, Philips Corporate Design, Roberto Paoli, Mauro Porcini, Luke Pearson, PepsiCo Design & Innovation, PearsonLloyd, Pentagram, PepsiCo Design & Innovation, Phoenix Design GmbH & Co. KG., Pickard Chilton, Paolo Pininfarina, Pininfarina Extra srl., Mauro Porcini, Porsche Design Studio, Karim Rashid, RESOLUTDESIGN, Paolo Rizzatto, ROBRADY, Ronan and Erwan Bouroullec, Mimmo Rotella, Rottet Studio, ruwido austria gmbh., Marc Sadler, Emilio Scanavino, Sandonà design studio, Oliver Schweizer, Mario Selic, Peter Schreyer, selic Industriedesign, Stefan Sielaff, Skidmore, Owings & Merrill, Smart Design, Michael Sohn, Sprout Studios, Peter Solomon, Ettore Sottsas, Donald Strum, Studio O+A, Studio Volpi, Ilkka Suppanen, Tangerine Ltd., Keizo Tatsumi, TEAMS Design, Hadi Teherani Architects, Matteo Thun & Partners, Susanne Tick, Tools design, Tupperware Worldwide Product Development Team, Turner Duckworth, Alvaro Uirbe, UNstudio, Vestel Patricia Urquiola, VitrA Bathroom Design Team, Gorden Wagener, Marcel Wanders, William Welch, Whipsaw, Inc., WOHA, Dirk Wortmeyer, Dirk Wynants, X-Technology Swiss R&D AG., Zaha Hadid, Marco Zanuso, Christian Zanzoitti, and ZGF Architects LLP.

Good Design winning manufacturers

Some of the world’s most visionary manufactures have won Good Design.

Awarded corporations include some of the world’s most visionary manufacturers, FORTUNE 100 corporations, and private companies: 3M, AB Electrolux, Acer, Adam Opel AG., Aer Lingus, Alessi SpA., Alfred Kärcher GmbH & Co. KG., Alliance Deutschland AG., Allseating, American Express, AM PM Europe GmbH., American Standard, Ann Sacks, Apple, Computer Inc., Arçelik A.Ş, Argonne National Laboratory, Artek, Artemide SpA., AS America, Inc., ASSA ABLOY AB., Aston Martin, Armstrong World Industries, Inc., Audi AG., Automobil Lamborghini SpA., Axo Light srl., B/E Aerospace, B-Line srl., Bang & Olufson, Bentley Motors Limited, Bernhardt Furniture Company, Bertazzoni SpA., Blackmagic Design, Bissell Inc., BMW AG., BMW Designworks USA., BoConcept, Bodum AG., Bombardier Transportation, Bonaldo SpA., Bosch Thermotechnology, Botta-Design, Braun, Breville Pty Ltd., Breville Pty. Ltd. British Telcom, Brown Jordan, Britta GmbH., BRP Inc., BSH Home Appliances, Burger King Worldwide, Inc., Busch-Jaeger Elektro GmbH., Carl Zeiss AG., Carlsberg Group, Chivas Brothers Ltd., Citibank, Citizen Watch Company, CL Yachts, CNH Industrial N.V., CNH Industrial Italia SpA., Collins Aerospace, Comcast Corporation , Cooper Tire & Rubber Company, Crown Equipment Corporation, Cuisinart, Inc., Daimler AG., Daimler Trucks North America, Dassault Aviation, De`Longhi Braun Household GmbH., Deere & Co., Dell Technologies Inc., DePuy Synthes, Deutsche Bank AG., Deutsche Telekom AG., Dolby Laboratories, Inc., Ducati Motor Holding, Dyson, Electrolux, Electrolux Professional SpA., Ethicon, Evoca Group,Fagor America, Federal Corporation, Fellowes, Inc., Festo AG & Co. KG., Ferrari SpA., Fiat Automobiles, Finnair Airlines, Fisher z+ Paykel, First Alert, Fiskars Brands, Inc., Fitbit, Inc., Flying Tiger, Fontana Arte SpA., Formica Corporation, Inc., Fratelli Guzzini SpA., Fun Factory, Garmin International, Inc., Grohe AG., GE Healthcare, General Electric, General Motors Corporation, Genesis Cars, GlaxoSmithKline PLC., Godiva Chocolatier, Google LLC., goTenna, Inc., Grohe AG., Groupe Lacasse, Grundig, Gunlocke, Hager Electro SA., Hamilton Beach Brands, Inc., Harman International, Hawaiian Airlines Inc., Haworth, Inc., Helen of Troy L.P., Helly Hansen AS., Herman Miller, Honeywell Aerospace, Honeywell International, Hewlett-Packard Company, Hitachi, HP Inc., Hublot, Humanscale, Hyundai Motor Company, Icona Design Group, IKEA of Sweden AB., Infocus, Innotek, Inc., Intel Corporation, Intuitive Surgical Inc., Invacare International GmbH., Itoki Corporation, Intel, Jaguar Land Rover North American, LLC., JANUS et Cie, Japan Airlines, JAYBIRD, LLC., John Deere Construction & Forestry, Johnson & Johnson, Kallista, Karndean International Limited, Kartell SpA.,Keilhauer Industries Limited, Kia Motors Corporation, Kimball International, Kohler Co., Kohler WasteLAB, Kone, Koninklijke Philips N.V., Kohler Co., Inc., Knoll, Koninklijke Philips N.V., KUKA Roboter GmbH., Kumho Tire Co., Inc., Landscape Forms, Lego A/S., Leica Camera AG., Lenovo Group Limited, Les Ateliers Louis Moinet SA., Liebherr Appliances North America, LG Electronics, Inc., Life Fitness, Inc., Lifesize, Inc., Lindberg A/S., Logitech Inc., Logitech S.A., Lufthansa, Magis SpA., Manington Commercial, Martela Oyj., Mastercard Inc Medion AG., Mercedes-Benz, Merck KGaA., Mettler Toledo AG., Michelin North America, Microsoft Corporation, Midmark Corporation, Metronic, Miele, MiesterSinger GmbH., MillerCoors LLC., Milwaukee Tool, Mitsubishi Motors Corporation, Moen Incorporated, Mohawk Group, Mondaine, Motorola Solutions, Inc., Native Trails, NCR Corporation, Nest Labs Inc., Netgear, Inc., New Holland North America, Inc, NETGEAR Inc., Newell Brands, Nestlé Nespresso SA., Nexen Tire Corp., Nightingale Corp., Nienkämper, Nokia Oyj., Novo Nordisk A/S.,  Offecct AB., Olympus Corporation, Olympus Surgical Technologies Europe, Omron Healthcare, Inc., Olimpia Splendid SpA., Olympus Surgical Technologies America, OXO International, Ltd., Piaggio Fast Forward, Pladis Global, Pepsi-Cola Company, Philips Electronics Ltd., Philips Lighting NV., Philips Medical Systems International B.V., Philip Morris International, Polder Products, LLC., Procter & Gamble Service GmbH., Qoros Auto Co., Ltd., Quantas Airlines, Rado Watch Co., Ltd., RECARO Aircraft Seating GmbH & Co. KG., Resound, Riedel Tiroler Glashutte GmbH., RIVA 1920, Robern, Robert Bosch GmbH., Rockwell Collins, Inc., Porsche AG., Rosenthal, Royal Philips Electronics, Samsung Electronics Co., Ltd., Sanofi-Aventis SA., Sargent Manufacturing Company, Seagate Technology PLC., Shure Incorporated, Siemens AG., Siemens Transportation, Simplehuman, LLC., Škoda Auto Deutschland GmbH., Smeg SpA., Smithsonian Institution, SoftBank Group Corp., Sony Ericsson, Staples, Inc., Starbucks Coffee Company, Starkey Hearing Technologies, Staples, Inc., Steelcase Inc., Stryker Corporation, Stylex, Subway Restaurants, Suunto Oy, Target Corp., Tarkett North America, Tata Motors, Teknion Corporation, Tennant Company, Terraillon SAS., The Coca-Cola Company, Thermo Fisher Scientific, The Procter & Gamble Company, Tonelli SpA., Toto Ltd., TP-Link Technologies Co., Ltd., Tupperware Brands Corporation, Uber Technologies, Inc., United Technolgies, Verizon Wireless, Vestel Electronics, Viking Range, LLC., Vodafone Group Services GmbH., Vondom, Volkswagen AG., Volvo Cars, Walter Knoll, Whirlpool Corporation, Wittra Sweden AB., Wm. Wrigley Jr. Company, Wolf Appliance, Inc., X-Technology Swiss R&D AG., Yale Materials Handling Corporation, Yamaha Motor Co., Ltd., Yokohama Rubber Co., Ltd., and Zebra Technologies Corporation.

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