Etele Plaza Shopping Mall - Balázs Domokos

Budapest, Hungary

Etele Plaza will be the first-ever smart plaza in Budapest (55,000 sqm GLA) designed with an innovative, tech-oriented and forward-thinking, progressive approach with plentiful of lofty, inviting public spaces, sofas, and meeting areas; the Etele Plaza will function first and foremost as a community hub, not just a shopping center.

A dynamic ribbon-like flowing system forms the relationship between the spaces of different qualities, and it also provides a carefully crafted boundary for the internal world by sculpting the bulkheads, edges of floor plates, ceilings, floor finishes. This pleasantly shaped internal world of flowing elements is defining the internal circulation spaces while providing a clear boundary between internal and external worlds.

This boundary is featuring curved digital media screens facing the atriums, further enhancing the ever-changing spatial experience. These contemporary media screens are not only suitable for showcasing commercials, but they are also to communicate moods or assist with seasonal decorations.