With its eye-catching design and impressive roster of features, the all-new 2018 Rio sedan and 5-door are the latest additions to the world-class Kia Motors America (KMA) model lineup.  Penned at Kia’s European and U.S. design studios in collaboration with Kia’s design base in Namyang, Korea, this subcompact duo will bring an exciting combination of impressive fuel efficiency, innovative technology, advanced safety features4, everyday convenience and fun-to-drive character to value-conscious consumers when they arrive at Kia retailers later this year. 

“Value has always been a core tenet for the Kia brand and the all-new Rio sedan and 5-door continue to underscore our commitment to those buyers looking for an entry-level vehicle but desire more than what the subcompact segment currently offers,” said Orth Hedrick, vice president of product planning, KMA.  “This fourth-generation Rio makes significant improvements over its predecessor in design, technology and passenger comfort, resulting in an even better value proposition for our customers, while raising the bar in the small-car segment.”